Impossible Cloud is the first decentralized enterprise-grade cloud. Founded by an all-star team of serial entrepreneurs who formerly built multiple unicorns (Airbnb, Iron Mountain, Stillfront), Impossible Cloud is operating a global network of enterprise-grade data centers. The centralized model that enabled the mass adoption of cloud services is unsustainable for the future. Inherent limitations in the infrastructure and the business model hold back technical innovations that lower costs while improving performance, utilization, resilience, and security. Customers will face rising costs, lower reliability, higher vulnerability, slower performance, and rising complexity due to a lack of competition and inelastic architecture.