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Product Marketing Manager



Marketing & Communications, Product
Paris, France · Illinois, USA
Posted on Friday, June 28, 2024

Full-time - Paris (or London) - 70k€+

We're looking for a Product Marketing Manager to join Kiln, a fast-growing scale up in the cryptocurrency sector. Dive into a role where you'll drive innovative marketing strategies, develop key product campaigns, and simplify complex crypto concepts for global audiences.


  • Work closely with Marketing and Sales to develop effective enablement, programs, and messaging that drive demand for Kiln’s products and services.

  • Work with Product and the rest of the Marketing team to plan and build go-to-market campaigns for new products and features.

  • Identify product differentiators that help sales best position Kiln against competitors.

  • Understand and thrive in an organization that is experiencing hyper-growth, with a work ethic that makes massive goals attainable.

  • Turn complex topics like cryptography and cryptocurrency into understandable and informative content.

  • Serve as the lead GTM resource for a defined set of strategic partners, proactively defining, developing, and executing joint strategies and campaigns.

    • Collaborate with the Head of Marketing and the other departments Sales, Product, Customer Success, and Partnerships to coordinate and execute partner strategies

    • Develop rolling go-forward marketing strategies/campaigns and generate enthusiasm/buy-in within partner organizations.

  • Serve as the lead GTM resource for new product launches. This will involve collaborating with other departments to ensure alignment and successful execution. You will work closely with your other marketing teammates, designers, and freelancers to get the necessary support.

    • Identify product differentiators that help sales best position Kiln against competitors.

  • Work across the Marketing team and broader company to leverage existing marketing campaigns, sales material, and presentations, and generate new material as required to drive results.

  • Develop KPIs and other metrics to understand results and identify areas for improvement.

  • Write, proofread and edit strategic content for various long and short-form communications, sales documents, website and landing pages.


  • Must have (hard skills):

    • 5+ years of B2B/institutional direct marketing experience in FinTech, Crypto, or Finance

    • Experience marketing products to large enterprises and navigating buying teams of large prospect organizations.

    • Thrives in fast-paced environments, managing projects independently and across teams to meet deadlines.

    • English native speaker

    • Comfortable working with cross-functional groups and executive leadership

  • Nice to have:

    • Knowledge of crypto, Web3, and core Layer 1 / Layer 2 protocols is nice to have and a passion and a willingness to learn about new technologies are necessary

    • Knowledge of Webflow, Figma

  • Soft skills

    • Passionate about blockchain/crypto

    • Curiosity and ability to dig into a topic and follow through

    • Genuine team spirit

About Kiln:

Kiln is the leading enterprise-grade staking platform, enabling institutional customers to stake assets, and to whitelabel staking functionality into their offering. Our platform is API-first and enables fully automated validators, rewards, and data and commission management.

With over $8+ billion crypto assets being programmatically staked, Kiln has a particularly strong track record on Ethereum as we run over 4.3% of the network; this includes 40,000+ validators with 0 slashing events.

The team is made up of over 65 ecosystem enthusiasts formerly at Google, Circle, Ledger, Chainalysis, Coinbase and other leading technology and cryptocurrency companies.

Join Kiln and help us make the web more secure, stable, decentralized, and fair!

How Kiln will support you:

  • A fast-paced, no bureaucratic work environment

  • Equity Share Options in the business: if Kiln succeeds, we all succeed!

  • Competitive Salary

  • Flexible holidays

  • Flexible remote working

  • Choose your IT equipment

  • Internet connection paid up to €50/month

  • Significant personal development and tech conf budget

Your interview process:

  1. Manager's phone screening (25 min)

  2. Take-home test (< 2 hours)

  3. Skills Interview (60 min)

  4. Core Values Interview (45 min)

  5. Founders Interview (30 min)

  6. Offer!

Please note that we are not sponsoring visas for persons without work authorization in the UK or the EU. This role is specifically for employees (no B2B or contractors) based in France, or in the UK