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B2B Marketing Lead



Marketing & Communications
Posted on Friday, May 31, 2024

We are a passionate team on a mission to enable a fairer, more decentralised world. To do so, we are building a crucial piece of cross-chain infrastructure to enable multiple blockchains to co-exist and serve different needs. Apart from the tech, we care a lot about user experience and aim to make complex technologies accessible to everyone.

A quick run-down of the job

We are looking for an ambitious and versatile B2B Marketing Manager. The ideal candidate will play a pivotal role in shaping the company's B2B marketing strategy and establishing a strong brand presence within target markets such as Fintech and Web3. This position will involve owning all aspects of B2B marketing for LI.FI, including (but not limited to) brand marketing, social media marketing, product marketing, and communication.

Please note: This role requires you to be located in EMEA. Your application will not be considered otherwise.

What you'll do

  • Develop and execute marketing strategies: Design and implement comprehensive marketing strategies aligned with company objectives and go-to-market to reach target audiences effectively

  • Brand building: Lead efforts to enhance brand visibility and positioning, crafting compelling narratives that highlight our unique value proposition in the market.

  • Content creation: Oversee the creation of engaging content across various channels, including website, blog, social media, and multimedia platforms, to drive audience engagement and thought leadership.

  • Digital marketing: Spearheading co-marketing initiatives with our integration partners, enhancing LI.FI's market offerings through strategic collaborations.

  • Co-marketing: Spearheading co-marketing initiatives with our integration partners, enhancing LI.FI's market offerings through strategic collaborations.

  • Market research: Conduct market research and competitive analysis to identify emerging trends, customer needs, and opportunities for innovation, informing product development and marketing strategies.

  • Analytics and performance tracking: Monitor and analyze marketing metrics and KPIs to evaluate campaign performance, optimize strategies, and drive continuous improvement.

  • Cross-functional collaboration: Collaborate closely with sales, design, and other teams to ensure alignment of marketing initiatives with overall business objectives and product roadmap.

What makes a good candidate

  • 5+ years of marketing experience in B2B SaaS/Fintech with a combination of proven traditional B2B marketing tactics and cryptocurrency knowledge.

  • Demonstrated experience setting up the monitoring and evaluation of marketing KPIs and campaign metrics

  • Previous involvement in an early-stage technology startup, ideally within the Fintech or Crypto sectors.

  • Ability to thrive in a fast-paced, dynamic startup environment, with a high level of autonomy and accountability.

  • Strong analytical skills and proficiency in marketing analytics tools and platforms.

  • Excellent written and oral communication and storytelling abilities, with the capacity to distill complex concepts into clear and compelling messages.

  • Solid understanding of the marketing funnel and how to measure success of initiatives

  • Creative thinker with a passion for innovation and staying ahead of industry trends.

  • Experience with CRM (ideally Hubspot)

We encourage you to apply if you feel your experience and skills equip you for this job but are not listed here!

Company Culture

  • Embracing the differences

    • Embrace your own differences

    • Respect and welcome the unique qualities of others

    • See others’ differences as an opportunity to grow

  • Own it, do it

    • Own tasks end-to-end

    • Hold yourself to a high bar for execution

    • Make bold decisions, and be accountable

    • Understand your limitations and seek for help

  • Fail forward

    • Try - don’t be afraid to fail

    • Learn - don’t make the same mistake twice

    • Adapt - grow with the experience

  • Have fun together

    • Take the time to get to know and understand each other better

    • Don’t take yourself too seriously and keep it light-hearted

    • Fun should be coming from a place of love and respect

What you’ll get

  • Annual team offsites (Thailand was a blast at the beginning of 2023, Vietnam this year was blast-ier; let’s see what happens in 2025!)

  • Flexible remote days

  • Flexible working hours

  • Equity participation from Day 1

  • Entitlement to work computer (choice of equipment)

  • 1 conference per year near your city of residence (for engineering roles)

  • An annual 1,000€ personal development budget once you have worked 6+ months (pro-rated the first year)

  • A one-time 1,000€ remote budget to use on coworking, office setup, etc. once you have worked 6+ months (pro-rated the first year)

  • 30 PTO days

If you join us as an independent contractor, you’re only entitled to the first four benefits of this list.

Application process

Li.Fi is an equal opportunity employer. We encourage individuals of all backgrounds to apply. Join us in our dedication to fostering a workplace that values and respects each team member's unique contributions.

To apply, submit your resume and a cover letter detailing your relevant experiences and competencies. Shortlisted candidates will undergo a comprehensive interview process, including a people operations interview, take-home assignment, meet the team & founder interview, and reference check.

For more information, visit our page detailing our hiring process! If you have a question you can’t find the answer to, please feel free to reach out to We look forward to welcoming a candidate who embodies our values of ownership, collaboration, and continuous improvement.