We are a passionate team on a mission to enable a fairer, more decentralised world. To do so, we are building a crucial piece of cross-chain infrastructure to enable multiple blockchains to co-exist and serve different needs. Apart from the tech, we care a lot about user experience and aim to make complex technologies accessible to everyone.

A quick run-down of the job

We are looking for a passionate and experienced Senior Business Development Manager for Asia-Pacific who can take ownership of our go-to-market in the region while independently building a B2B sales pipeline to drive our top level volume and revenue growth through new integration partners. This person is someone who understands and can explain complex technical products and concepts such as APIs, blockchain, multi-chain, bridging, and DeFi. Starting out as an individual contributor with the opportunity to build out a team following initial traction, you should be highly motivated to plant the flag in the region while leveraging your sophisticated people skills to build relationships with technical as well as non-technical people in the industry.

Please note: This role requires you to be located in APAC. Your application will not be considered otherwise.

What you'll do

• Build and expand a pipeline of both crypto and non-crypto integration partners across all verticals (e.g. DeFi, TradFi, Fintech, GameFi, NFTs, etc.)

• Leverage existing network and contacts in the blockchain space for key integrations. Proactively engage with the web3 space representing our company and technical product, consistently feeling the pulse of the ecosystem

• Attend relevant regional events representing LI.FI, lead speaking engagements and content development for industry events

• Establishing good relationships with various teams (operations, marketing, community management) to ensure good operational synergy

• Lead sourcing - Must be able to prospect creatively and persistently to convince targets to take meetings

• End-to-end selling (prospecting and opportunity sourcing through qualification, discovery, positioning, negotiating, closing).

What makes a good candidate

• In-depth understanding & relevant experience in the cryptocurrency and blockchain industry

• 5+ years of relevant sales experience in crypto business/fintech/venture capital/early-stage startups

• Significant experience prospecting over email, LinkedIn, events, network, etc.

• You have closed complex enterprise deals using a proven sales methodology

• Adept written and analytical skills for deal analysis and internal reporting

• Sophisticated interpersonal skills to understand people, their motivations and have convincing conversations

• Strong ability to work well within a team and to be self-guided on a day-to-day basis

• Native Mandarin speaker fluent in English

We encourage you to apply if you feel your experience and skills equip you for this job but are not listed here!

Company Culture

• Embracing the differences

  • Embrace your own differences

  • Respect and welcome the unique qualities of others

  • See others’ differences as an opportunity to grow

• Own it, do it

  • Own tasks end-to-end

  • Hold yourself to a high bar for execution

  • Make bold decisions, and be accountable

  • Understand your limitations and seek for help

• Fail forward

  • Try - don’t be afraid to fail

  • Learn - don’t make the same mistake twice

  • Adapt - grow with the experience

• Have fun together

  • Take the time to get to know and understand each other better

  • Don’t take yourself too seriously and keep it light-hearted

  • Fun should be coming from a place of love and respect

What you’ll get

• Annual team offsites (Thailand was a blast at the beginning of 2023, Vietnam this year was blast-ier; let’s see what happens in 2025!)

• Flexible remote days

• Flexible working hours

• Equity participation from Day 1

• Entitlement to work computer (choice of equipment)

• 1 conference per year near your city of residence (for engineering roles)

• An annual 1,000€ personal development budget once you have worked 6+ months (pro-rated the first year)

• A one-time 1,000€ remote budget to use on coworking, office setup, etc. once you have worked 6+ months (pro-rated the first year)

• 30 PTO days

If you join us as an independent contractor, you’re only entitled to the first four benefits of this list.

Application process

Li.Fi is an equal opportunity employer. We encourage individuals of all backgrounds to apply. Join us in our dedication to fostering a workplace that values and respects each team member's unique contributions.

To apply, submit your resume and a cover letter detailing your relevant experiences and competencies. Shortlisted candidates will undergo a comprehensive interview process, including a people operations interview, take-home assignment, meet the team & founder interview, and reference check.

For more information, visit our page detailing our hiring process! If you have a question you can’t find the answer to, please feel free to reach out to career@li.finance. We look forward to welcoming a candidate who embodies our values of ownership, collaboration, and continuous improvement.